Butter Bear has become a smash hit with its soft, soothing milk-toned character design. Featuring a gentle and fluffy cute style, it mainly attracts young women and students. Its simple, distinctive visual style keeps daily cultural merchandise in high demand, and matched product sets are hugely popular with fans. We provide a full derivative development solution for Butter Bear. In the early stage of collaboration, only a small batch of standalone items was launched for market testing. We expanded the product range for scenarios such as school stationery, daily storage and gift-giving, with consistent character colors, artwork and quality standards applied to all goods. Our complete matching line includes themed notebooks, cartoon pencil cases, plush dolls and printed storage tote bags. Products are available for individual retail sale or bundled into gift sets, improving in-store display and average order value to fully monetize the IP’s huge traffic appeal.